Aug 18
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Industry Group Finds Consumers Love ‘Rewarded’ Ads: Marketers, Less So A new collaborative study by the Mobile Marketing Association (MMA), OpenX, and MediaMath looks at view-and-reward advertising, rewarded opt-in ad types, and what they may mean for digital marketers going forward.
Read more from the original source:
Digital Marketing News: Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements